Words are what convince a customer after design has attracted them. Good content explains your services clearly, answers your audience's questions, and helps your organization appear in search results. At Al-Narjis we write Arabic that is sound and easy to follow, suited to audiences in the Kingdom and the Gulf, and balanced between what the reader needs and what search engines need.
We do not write text that any business could sign. We start from your actual service and from the question a person is searching with, then we phrase the answer in language they understand, without it sounding translated or piled with terminology.
The kind decides the structure. A service page is not an article, and a post is not an email newsletter. We agree the kind before writing.
We start by understanding what your audience actually searches for, then we build the content around those needs in natural phrasing, with care for headings, the description, and internal links. We do not stuff keywords. Content written for the reader first is the content that can last.
One page serves one intent. If the text mixes an explanation, a comparison, and a request to buy in a block with no heading, the reader and the search engine are both lost. We divide: a heading that names the subject, a paragraph that answers, and a link that leads to the next page the visitor needs. The internal link is part of the writing, not a task added anyhow after publishing.
The description that appears in search results is written with the text, because it is the promise a person reads before opening the page. We make it honest and specific. If the page explains a service, the description says so. We do not promise a result the page does not contain.
We do not publish claims that cannot be checked, and we review the information with your organization before publishing, in line with consumer-protection rules in the Kingdom. The trust that honest content builds outlasts any inflated marketing sentence.
If we do not have a fact, we ask. We do not fill the gap. A number, a client name, and a before-and-after result are written only if you supply them and agree to publish them. Without that, the text stays on the service and the way of working. That is narrower, and it is safer.
Understanding the organization and the audience: we learn your services, your audience, and the right tone, using samples of what you have written before when they exist.
Planning: we propose subjects and a structure. The plan says what each page answers. Length follows the question.
Writing: we write in sound, accessible formal Arabic for website pages. On social channels the tone can move closer to the local audience if you ask for that explicitly.
Review: we check the language and the facts and show you the draft. The text is not final before you have seen it.
Delivery: we deliver content ready to publish, with proposed headings and descriptions, arranged so it can be placed on your site without rebuilding the structure.
We may use AI tools in research and organization, but every text passes through a human writer and a human proofreader who are responsible for the quality of the language, the accuracy of the fact, and the fit for your audience.
A tool speeds up gathering similar questions or proposing a structure. We do not deliver its output as it is. The sentence that reaches you has been read by a person who knows Arabic and checked against your information. If a tool conflicts with a fact from your organization, the fact is what stays.
Because we combine writing with design and technology, your content reaches the audience in one piece, and we care that every text reflects your identity. The heading, the description, and the image that accompanies them can be discussed with design in the same engagement, instead of writing the text and then searching for a shape that does not fit it.
If the text will also be published in English, it is safer to write the Arabic first and then localize it, not to write the English and flip it. That is the work of the translation page, and we hand it there when it is needed.
We usually write in accessible formal Arabic. A tone closer to the local audience can be used on social channels if you want that. The choice is settled before writing, not in the last draft.
Yes. We respect the basics of search while keeping the text easy for the reader. We do not stuff keywords, and we write an honest description of the page.
Yes. We show you the drafts and revise them from your notes. The text is not treated as final before your review.
Yes, and writing can be combined with translation according to your need. Arabic is written first when it is the source.
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Operated by Al-Narjs · Freelance document No. FL-272182297 · Riyadh
· AlNarjisai@gmail.com
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